Sunday, 14 December 2014

Representation Task


1) What is the article about? Summarise the article in 50 words.


The article shows readers that the once extensive use of models under size 6 is now becoming open to 'plus size' models because the average size of western women are around size 14. The article also explores the female gaze being the main cause of the usage of underweight models.

2) What is the name of the film that has sparked this recent debate on body image and female representation?

A Perfect 14 is a documentary on the journey of 3 plus size models, in particular, a model named Elly Mayday, a model who was diagnosed with a rare form of ovarian cancer which causes her to rapidly gain weight and lose hair. Despite her condition, Mayday continues to model to convey the fact that plus size models are a more realistic form of models in comparison to the size 0 models.

3) How does the 'Female Gaze' in this article differ from the 'Male Gaze' of Laura Mulvey's theory?

The female gaze in the article differs from Mulvey as the female gaze in the article shows women objectifying other women. This female gaze show women having the perception of a perfect body size and therefore loses confidence in there own body, which is more realistic than the perfect body. It differs from the male gaze when women are objectified by men and a woman's perception of beauty is quite different to a man's perception of beauty.

4) What is your own opinion of the representation of women in advertising? Should the media carry more representation of 'real' women? Why does the media not currently feature size 14 women if that is the average size of a British woman?

I feel that the representation of women in advertising is more of the unrealistic  image rather than the most common image of a women the representation of 'real women' in media would have the effect of making women more confident with their appearances and believe that beauty is attainable. Media probably does not feature size 14 british women as it might send wrong messages to the public. It may show the pubic that size 14, which may be considered overweight, is a size that is accepted by the public but being overweight can lead to there being an increase of medical issues caused by obesity.

5) Go to the website of A Perfect 14. Watch the trailer and read about the film. Write your own summary of the film and what it is trying to achieve.


The film is trying to show the misconception that the world have of models, that to be beautiful, you must be skinny, and replace it with the idea that weight does not determine beauty. It portrays how society is used to seeing very thin models in magazines but when fatter models are used, the public believe that it doesn't show off the product in a good light purely because of the overweight model. The film is trying the change the typical model from being a very underweight to a more realistic weight, and to try and persuade the world that it is ok to be plus size.

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