Thursday, 11 December 2014

Research and Planning - Task #2

E4:-

E4 began broadcasting in January 2001 and targeted audiences around the age of 15-35.
One of their more successful shows, Skins, was considered to have too many controversial story lines but managed to be a critical success as it had high ratings from their targeted demographic. Many of E4's programmes focus of the drama genre but the more successful programmes seem to be of the comedy genre.

Notable successes:

  • Skins
  • The Inbetweeners
  • The Big Bang Theory
  • Hollyoaks
These shows seem to be successful due to their unique characters and interesting story plots. It may also have achieved its success as many of their programmes are based around the daily lives of the characters that they focus on, which allow the audience to sympathise, emathise and relate to the characters and their situations.

E4's focus demographic seems to be for audiences ages 16-34 who are in the ABC2 category. They may focus on this demographic as their tv programmes will cause a bigger impact on those in the demographic group.

BBC3:

BB3 began broadcasting in February 2003 and targeted audiences around the age of 15-35, similarly to E4. Their aim is to entertain the younger audiences with their innovative content. BBC3's  success is mainly due to the British public, unlike their rivals such as E4, who have a lot of impact in foreign countries such as America.

Notable Successes:
  • Doctor Who
  • Waterloo Road
  • Sherlock
BB3's most successful programmes were originally aired on a different BBC channel but BBC3 has gained interest from the public. BBC3's focus demographic, similarly for E4 is 16-34 year olds. This is because the story lines used in the TV programmes would appeal to people in this age group.

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