Monday 15 December 2014

Ideology and binary opposition


What examples of binary opposition can you suggest from watching this clip?

Examples of binary opposition seen in this clip are:
  • Rich and poor
  • Weak and powerful
  • Immigrants and British
What ideologies are on display in this clip?

Ideologies shown in this clip are:
  • Russell Brand's ideology of fair distribution of money
  • Nigel Farage's ideology of stopping Immigration

Sunday 14 December 2014

Representation Task


1) What is the article about? Summarise the article in 50 words.


The article shows readers that the once extensive use of models under size 6 is now becoming open to 'plus size' models because the average size of western women are around size 14. The article also explores the female gaze being the main cause of the usage of underweight models.

2) What is the name of the film that has sparked this recent debate on body image and female representation?

A Perfect 14 is a documentary on the journey of 3 plus size models, in particular, a model named Elly Mayday, a model who was diagnosed with a rare form of ovarian cancer which causes her to rapidly gain weight and lose hair. Despite her condition, Mayday continues to model to convey the fact that plus size models are a more realistic form of models in comparison to the size 0 models.

3) How does the 'Female Gaze' in this article differ from the 'Male Gaze' of Laura Mulvey's theory?

The female gaze in the article differs from Mulvey as the female gaze in the article shows women objectifying other women. This female gaze show women having the perception of a perfect body size and therefore loses confidence in there own body, which is more realistic than the perfect body. It differs from the male gaze when women are objectified by men and a woman's perception of beauty is quite different to a man's perception of beauty.

4) What is your own opinion of the representation of women in advertising? Should the media carry more representation of 'real' women? Why does the media not currently feature size 14 women if that is the average size of a British woman?

I feel that the representation of women in advertising is more of the unrealistic  image rather than the most common image of a women the representation of 'real women' in media would have the effect of making women more confident with their appearances and believe that beauty is attainable. Media probably does not feature size 14 british women as it might send wrong messages to the public. It may show the pubic that size 14, which may be considered overweight, is a size that is accepted by the public but being overweight can lead to there being an increase of medical issues caused by obesity.

5) Go to the website of A Perfect 14. Watch the trailer and read about the film. Write your own summary of the film and what it is trying to achieve.


The film is trying to show the misconception that the world have of models, that to be beautiful, you must be skinny, and replace it with the idea that weight does not determine beauty. It portrays how society is used to seeing very thin models in magazines but when fatter models are used, the public believe that it doesn't show off the product in a good light purely because of the overweight model. The film is trying the change the typical model from being a very underweight to a more realistic weight, and to try and persuade the world that it is ok to be plus size.

Thursday 11 December 2014

Research and Planning - Task #2

E4:-

E4 began broadcasting in January 2001 and targeted audiences around the age of 15-35.
One of their more successful shows, Skins, was considered to have too many controversial story lines but managed to be a critical success as it had high ratings from their targeted demographic. Many of E4's programmes focus of the drama genre but the more successful programmes seem to be of the comedy genre.

Notable successes:

  • Skins
  • The Inbetweeners
  • The Big Bang Theory
  • Hollyoaks
These shows seem to be successful due to their unique characters and interesting story plots. It may also have achieved its success as many of their programmes are based around the daily lives of the characters that they focus on, which allow the audience to sympathise, emathise and relate to the characters and their situations.

E4's focus demographic seems to be for audiences ages 16-34 who are in the ABC2 category. They may focus on this demographic as their tv programmes will cause a bigger impact on those in the demographic group.

BBC3:

BB3 began broadcasting in February 2003 and targeted audiences around the age of 15-35, similarly to E4. Their aim is to entertain the younger audiences with their innovative content. BBC3's  success is mainly due to the British public, unlike their rivals such as E4, who have a lot of impact in foreign countries such as America.

Notable Successes:
  • Doctor Who
  • Waterloo Road
  • Sherlock
BB3's most successful programmes were originally aired on a different BBC channel but BBC3 has gained interest from the public. BBC3's focus demographic, similarly for E4 is 16-34 year olds. This is because the story lines used in the TV programmes would appeal to people in this age group.

Status Update

1) Finalised Group - Daine

2) A boy who is still recovering from the loss of his brother has reoccurring dreams of someone calling his name. When he goes to confide in his close friends about these dreams, he notices he has acquired a strange ability which he has no idea what it is for and why he has it. He soon learns, after meeting the person whom the voice belongs to, that in order to get the answers he seeks, he must make a sacrifice.

3) Research and planning


4) Tutorial Feedback 10/12/14
  1.  Decide on narrative - clear idea
  2. Characters - identify key roles
  3. Approach actors/casting
  4. location scouting - identify appropriate settings

Thursday 4 December 2014

Research and Planning


Mise-en-scene

Costume:
The costume of the protagonist is everyday clothing which shows that she is an ordinary girl but the clothing of her chaser contrasts to her clothing. This is because he is wearing all black and a hoodie which hides his face. This can be iconography of thriller or horror genre as the chaser's clothing makes him seem like a mysterious, dangerous character. The final character who is seen at the top of the tower with the protagonist is also wearing all black which could connote that he is a villain but his clothing does not hide his face which may show his confidence that he will successfully kill the protagonist or it could be the director's decision, therefore, his scar on his face is visible.

Lighting:
The lighting used through most of the clip is high key lighting but the lighting is slightly dimmer in the woods when the protagonist is being chased. The dim lighting is used to show that the woods is quite isolated and secluded but the lighting gets slightly brighter when the protagonist runs out in the open. This shows that there are people around and also fools the audience to believe that the protagonist is now safe. Low key lighting is used when the protagonist runs up the stairs of the tower to, once again, show that the setting is isolated and dangerous.

Actors Facial Expressions and Body Language:
The protagonist's facial expressions mainly shows fear as she is running away from the villain who is chasing her. Her fast running also shows that she is terrified but determined to escape. The character who pushes the protagonist of the tower is shown to have very angry facial expressions but the audience also briefly sees a small smile of satisfaction to show that he believes that he has killed the protagonist.

Makeup:
The main makeup used on the character that pushes the protagonist off the tower is a scar on his face. The scar connotes that the character is dangerous and has had experience in violent actions. This can be iconic for villains as it shows their power and experience.

Props:
The blood that seeps out of the protagonist's head can be considered as a prop. This emphasizes the seriousness of the injury and fools the audience to think that the protagonist is dead.

Setting: 
The setting of the wood creates tension as it is an isolated area which connotes danger. The setting inside the tower gives a false sense of relief to the audience but the appearance of the villain instantly makes the audience anticipate what happens between the two

Camerawork:
There are many point of view shots which allow the audience to see everything form the protagonist's point of view. The shots constantly change to not only show the distance the protagonist is running but to also keep the audience interested. There are also many medium and close up shots of the protagonist so the audience can identify with her.

Editing:
The editing is very fast paced to match with the the protagonist's fast paced running. The editing is also continuous as each shot logically follows onto the next shot.

Sound:
The nondiegetic music is parallel to the scene as it is very dramatic and climactic. The diegetic sounds such as the moving the leaves out the way and her frantic breathing is also very effective as it makes the scene more realistic  

The start of this television programme begins with several enigma codes as the audience is unaware of who is who and what is going on. The dialogue is very minimal but it reveals the protagonist's name to be Chloe. When the protagonist falls from the tower, it brings confusion to the audience as they are unsure why the protagonist dies but after the intro song, the events before the incident is explained which shows that the editing is continuous for the opening but not continuous overall. The audience is in suspense until it is all revealed.




Mise-en-scene

Costume:
The costume of the protagonist is prison uniform to emphasize her initial position in the show. This contrasts greatly with another main character of the same age who is in a suit playing the piano. This gives implications that the protagonist may go through a huge transition in her life to fit in with a new family.

Lighting:
The lighting throughout is high key lighting to accentuate the natural setting that is used throughout the clip. The lighting is slightly dimmer in the concert hall but this is also for natural purposes to make the concert hall look more realistic.

Actors facial expressions and body Language:
The protagonist's facial expression throughout is quite negative to emphasize her discontent. It is also quite stereotypical for a criminal to constantly look annoyed or angry.

Make up:
The protagonist has make up to show a cut on her lip and her bruises. This brings the audience's attention back to the initial fight scene in the prison and reminds them that the protagonist was a criminal.

Props: 
One of the significant props used is the piano as it is a connotation of refined and classy personalities which completely contrasts to the protagonist as she was just released from prison.  

Setting:
The two settings used in the opening are the prison and the concert hall. This can be considered as a binary opposition of good vs bad, good being the people in the concert hall and bad being the protagonist in the prison. The two different settings contrast the two characters' personality and status which may cause conflicts in the future episodes.

Camerawork:
There are many medium and close up shots of all the main characters' faces so the audience are aware of who they should be focusing on and to allow the audience to identify with these characters.There was an establishing shot along with several long shots to make the audience aware about the different settings

Editing:
 The editing cuts to show two different things happening in two separate locations to allow the audience to contrast and compare the two settings. Also during the fight scene, the scene is slowed down to give a stronger impact on the audience so they can have an insight into the protagonist's life. It may have also been slowed down to match with the music that is being played in the next scene.

The dialogue at the beginning of the tv show, informs the audience that the protagonist is getting out of prison and therefore is disliked by fellow prison-mates. 




Costume:
The costume that the protagonist wears in the opening of the programme shows sophistication and portrays her as well-off, despite her comment about parking that portrays her as someone without lots of money. The costume shows how job seekers dress to impress despite their situations. The housekeeper's costume is very casual and not what we usually expect a housekeeper to wear which portrays the modernness of her character.

Lighting:
The lighting is high key lighting throughout the opening which adds realism to the scene. It also allows the view to be seen from the window which further enforces the owner of the house to be very rich and well-off.

Actor's facial expressions and body language:
All of the actors in the opening are shown to have quite positive and happy facial expressions and body language but the protagonist uses the positiveness to convey her hope where as the other characters use their expressions to convey sarcasm which the audience will be able to tell due to their voices.

Makeup:
The makeup used on all the characters are very natural but do not add too convey meaning to the opening.

Props:
As the housekeeper is holding a feather duster, the audience instantly gets to know what her position is in the programme. The black file that the protagonist is holding accentuates the fact that she is a job seeker and causes the audience to believe that her CV is in the folder even though it is not shown to the audience.

Setting:
The setting of the programme is in an expensive penthouse which shows that the protagonist is trying to work for someone important and rich. The several entrances used for different purposes and the balcony with a view further enforces the idea that the owner is very rich. The overall look to the house is very modern and tidy and shows the importance of the owner.

Camerawork:
The programme begins with an establishing shot of the Golden Gate bridge which tells the audience that the programme is set in San Francisco. There are also many medium shots used which allows the audience to identify with the characters. The long shots allow the audience to see the whole apartment and see that it is filled with many expensive-looking items which allow us to beleive the wealthiness of the owner.

Editing:
The editing is  continuous as each shot logically follows onto the next shot. It is also quite fast paced to match with the protagonist rushing to speed up the interview process as she doesnt have much time until the time runs out on her parking ticket.





Costume:
The costume of the protagonist is very simple to show that clothing resources may be very limited in space. It may also show that in prison, she doesnt have the luxuries of different clothing. The police officers' costume shows their authority as they seem to be wearing bulletproof vests with weapons attached to it.

Lighting:
The lighting at the beginning is low key lighting to show the small confined space the protagonist is in. Although the scene is brighter when the lights are turned on, the overall scene is still low key lighting to show that space is not a bright place.

Actor's facial expressions and body language:
The protagonist's body language seems quite serene when she is drawing which shows what kind of person she is but when the lights are turned on, her facial expressions are very shocked which may show that she is not used to having a lot of light in her cell or it could show her fear of the police officers. Her facial expressions and body language from that point on portrays her genuine fear of being killed.

Makeup:
The actor's makeup is quite limited as it shows that in space, they have very limited resources and may not have makeup. The lack of prominent makeup further enforces the character's settings.

Props:
The protagonist shows she treasures the watch she is wearing and when the police officers try to remove it, her determination for the prop not to get stolen allows the plot to continue as she tries to escape from her cell. The police officers seem to have more advanced weapons which shows the futuristic traits the programme has.

Setting:
The setting is explained by the protagonist to be 'The Arc' which holds all the world's population when the earth became unable to survive on. The lack of colour and the extensive use of metal further adds to the sci-fi genre and shows the limited resources there are in space.

Camerawork:
There is an establishing shot of 'The Arc' with a zoomed in tracking shot which allows the audience to see that the programme is set in space. Close up shots and medium shots are used for the protagonist to allow the audience to identify with her. There are also a couple of long shots that allow the see what a prison in space looks like.

Editing:
The editing is  continuous as each shot logically follows onto the next shot. The pace of the editing is quite slow at the beginning to represent the protagonist's serene emotions while explaining her situation but as the police officers walk in, the protagonist begins to become frantic and the editing speeds up due to her panicking.



Costume:
The costume for the characters is a school uniform to show that the programme is set in a school. Whereas all the other students' uniforms are quite casual, the protagonist's costume is very formal and neat which causes the audience to believe that the programme's genre is comedy.

Lighting:
The lighting throughout is high key lighting which adds realism to the scene.

Actor's facial expression and body language:
The protagonist's facial expressions are very awkward and nervous due to it being his first day. His body language also seems quite reserved which also conveys his nervousness. The other characters' facial and body expressions contrast to the protagonist's facial expressions and body language as their body language seems quite comfortable but at the same time, very inapproachable. Their facial expressions are also shown to be very judgmental.

Makeup:
The makeup used is very natural and minimal as the characters are school students (apart from one of the female characters who is very briefly shown and is wearing very heavy makeup).

Props:
The briefcase that the protagonist is holding is used as a comedic tool to show that he isnt used to the particular environment he has been put in. It also allows the other students to make fun of him which shows that he isnt liked very much by the students. The massive name badge also acts in the same way as its comical size creates comedy and gives a reason for the students to make fun of him.

Setting:
The setting of the programme is in school and in addition to the uniforms, the fact that the characters are students, is conveyed.

Camerawork:
The programme begins with a tracking shot of the protagonist walking into school.There are also many medium shots and close up shots which allow the audience to identify with him. When the protagonist walks into school, There are some point of view shots which allows the audience to see things through his eyes and sympathize with him.

Editing:
The editing is not completely continuous as when the protagonist is explaining his situation, there are shots from the past to the present to the future, all edited together. The protagonist then brings his explanation back to the present and the editing from that point is continuous again.

Representation




Different people/groups represented in this clip are: 
  • Families
  • Men/Fathers
  • Marriage
  • Children
  • Black people
Families: The families portrayed in this trailer are a dominant representation of typical american families as each family consists of a mother and father who think that family life is important and must spend quality time with their children.

Men/Fathers:  The representation of men is very dominant as men are stereotypically, more adventurous, outgoing and maybe, even more clueless in comparison to women. The male characters in Grown Ups are shown to be adventurous when they swing on the rope but they are clueless about the dangers it involves. Although the representation of them as men in dominant, their representation as fathers is alternative. This is because a father's role is to be responsible and a good role model to their children but the fathers in Grown Ups unintentionally, was close to putting their children in danger when they told them to use the rope swing. Also, one of the fathers told his daughter that it was okay to urinate in the pool since it didnt turn urine blue (even though it did turn the water blue), and this is not the sort of things a father should be teaching to his children as he is setting a bad example.

Marriage: Most of the marriages portrayed in the film are dominant as it is typical of a man and woman of similar ages to marry but the representation of one of the characters marriage is alternative as his wife is significantly older than he is which is very unexpected.

Children: There is a dominant representation of children when there constant use of technology is mentioned in the trailer. The majority of children in the 21st century prefer to be indoors rather than outdoors due to the advances in technology which is shown when the protagonist carries his two sons out of the house as they were spending too much time with their technology. There is an alternative representation of the 4 year old boy as he continues to be breastfed despite his age.

Black people: Black people are often portrayed in the media to be violent and can often have a broken family but the black people in Grown Ups are an alternative representation as they are very pleasant people with a happy family.

Stereotypes in the trailer are:

  • Children's obsession with electronics
  • Men being very simpleminded

Tuesday 2 December 2014

Preliminary Evaluation




Our preliminary task was to create a short clip that included a character opening a door, crossing the room and sitting down opposite another character, with whom she/he then exchanges a couple of lines of dialogue. In the clip, we had to include match on action, shot/reverse/shot and 180 degree rule. Our group's story was about a character demanding an unknown object from an accomplice.

There were several weaknesses our group came across .The main weakness, our group faced was not using our planned shot list carefully. As we did not use our shot list, our final clip did not include a shot/reverse/shot or the 180 degree rule and therefore, did not meet the criteria specified. Another weakness was that we did not anticipate the effect that the dim lighting had on the quality of clip and due to the low quality of our clip, we made a last minute decision to change the whole clip into black and white whilst making the scene seem like a memory. This made the characters to be quite unclear and difficult to precisely make out facial expressions. Our decision to have the clip in black and white did not leave us a lot of time to edit the music carefully and therefore, the background music was loud and at times, louder than the actual dialogue.

Although our group faced many weaknesses, we also had many strengths. One of our strengths was that we were able to create a mysterious atmosphere using dim lighting and parallel music.The music was also climactic which created anticipation and tension towards the end of the clip. We were also able to create enigma codes as we did not show the contents of the box but showed a light coming out from it making the audience curious as to what was in the box. Although we did not initially plan to have to clip shot in black and white, the black and white added to the mystery and suspense into the scene.