Brand Values 100-10-1

Samsung:

1. Samsung is a company that specialises in electronic goods such as TVs, smart phones and other devices. They come across as a company that is very advanced in their technology and their products are necessities. Samsung can fit into many of Dyer's lines of appeal such as successful careers and elite people as their smart phones are what many working class people use not only for their social life but also for their work. They may also fit in the line of appeal of happy families as Samsung produces TVs which normally have connotations of the family togetherness and bonding.
2. Samsung persuades people to work and play with their electronics.
3. Smart

You Tube:

1. YouTube is used by millions of people every day and to many, using YouTube is part of their daily routine. It allows people to share interests, experiences and opinions with the world and allows them to see other peoples interests as well. YouTube fits into many of Dryers line of appeals such as successful people as there have been many people who are successful uploading videos on to You Tube and earning money. It can also fit into art, culture and history, and comedy and humour as all those aspects are accessible on You Tube. 
2. YouTube allows the world to share their interests and experiences.
3. Sharing

Nintendo:

1. Nintendo is a very successful brand from Japan. They produce several different game consoles such as the Nintendo DS and the Wii. Many of Nintendo's adverts show the fun of playing together with friends and family, therefore fitting into Dyer's line of appeal of happy families. Other line of appeals that it fits into includes successful people as Nintendo's success relies on the hard work from their staff. Nintendo can also fit in with rich luxurious lifestyles as the consoles are rather expensive and owning them may show that the customers have money. Nintendo can be associated with dreams and fantasy as there are many games that are based with dreams and fantasy.
2. Nintendo shows the importance of relaxation with their game consoles.
3. Enjoyment 

Converse:

1. Converse is a very popular brand of shoes and gives their customers a wide range of choices which varies in colour pattern and type of shoe. Converse fits in with Dyer's line of appeal of self importance and pride as the people who buy the shoe show off their style. It can also be considered to a certain extent to fit into childhood as converse focus on trainers. This has connotations of active and energetic lifestyles which is what most children are like. It can also fit in with nature as the shoes converse produce are shoes mainly for outdoors which show their customers may like being outdoors in the nature.
2. Converse lets customers show their individuality and style through footwear.
3. Individuality

Galaxy Chocolate:

1. Galaxy chocolate is a smooth milk chocolate that is constantly presented as a lavish chocolate. The chocolate could fit into several of Dyer's line of appeal such as successful people and beautiful women. This is because galaxy is always endorsed by beautiful female celebrities showing that successful people eat their chocolate, which make more customers want to buy it. It also fits in with rich luxurious lifestyles as the people who tend to eat galaxy in the adverts look like they live a very rich lifestyle.
2. Galaxy shows that their chocolate serves as a luxurious snack.
3. Luxury