CoolBrands Brand Value

Apple:

Apple fits into many of Dyer's line of appeal such as rich, luxurious lifestyles, experts and successful career. I think Apple made the coolest brands in Britain as they have various different technology that is very simple to use yet very trendy. Many people may be under the impression that owning Apple technology makes them see rich as the latest products are highly priced which make people more inclined to buy the products. 

The O2:

The O2 fits into Dyer's line of appeal of successful career of  successful careers as several successful artists and other performers have performed at the O2 showing that it is where you will find people with successful careers. I think it made the coolest brands list as different forms of entertainment that suit all generations can be found there.

Krispy Kreme:

Krispy Kreme can fit into Dyer's line of appeal of happy families as an image is created in customers minds of sharing the doughnuts with friends or family. Krispy Kreme is a brand that has been around for a very long time and as it has been around for a long time, more people know about the particular brand and a general opinion that their doughnuts are very tasty is a known fact to many people and therefore has made the list of coolest brands in Britain.

Spotify:

Spotify can fit into Dyer's line of appeal of dreams and fantasy as music can make listeners emphasize with the artist and can also make the listener be in the same atmosphere as the particular song. Spotify made the list of coolest brands in Britain because music is very important to many people, especially the younger generation and Spotify gives them access the listen to music whenever they want. 

Virgin Atlantic:

Virgin Atlantic fits into Dyer's line of appeal of rich, luxurious lifestyles as Virgin Atlantic is a very luxurious airline that serves the passengers to the best of their ability. Virgin Atlantic made the list of Britain's coolest brands as many people must have been very pleased with their flight experience since it is a luxurious airline.