Audience theory

Playing violent video games for just 20 minutes a day can encourage aggressive behaviour.

This article links with the Hypodermic needle model as it tells the readers that the type of games they play can affect their behaviour. Studies show that playing a violent video game such as Call of Duty, will result in gamers having an increase in aggressive behaviour and playing non violent games such as racing games will not have this effect. This fits in with the Hypodermic needle model as the article is trying to present humans as passive beings who have no control over their actions and therefore will be affected negatively by playing a violent video game.

Jamal Edwards: Amateur film-maker turned multimillionaire

This article fits into the two step flow model as it shows that after Jamal Edwards began to get a small amount of attention after filming his friends rapping and singing, he soon began to film up and coming rappers and singers instead along with established stars. With more familiar and recognizable singers and rappers, Jamal Edwards got thousands of hits. This shows that the familiar celebrities for the public, acted as opinion leaders, creating the perception that these celebrities fully support Jamal Edwards, resulting in his rise in popularity.