Thursday, 20 November 2014

Uses and Gratifications Theory







Diversion:
The X Factor fits in the diversion category as it gives entertainment that the audience can tune into every week and therefore becomes part of their routine.

Personal Relationships:

Pretty Little Liars fits into the personal relationship category as the series has been running for over 4 years which has allowed the audience  to create a relationship with the characters, allowing them to sympathize and empathize with the characters.

Personal Identity: 

EastEnders, to some extent, can fit into personal identity as audiences can relate to certain situations that occur in the show, even though many events are made to be over dramatic.

Surveillance:



BBC News fits into the surveillance category as it informs the audience on all the current news and other information that may be highly relevant in our day-to-day lives.

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