Psychographics: pair presentations

Who you are working with: Daine

Psychographic group: Aspirers

Example couple:

- Stacey and Daniel 

-   Stacey is at a fashion college and she works part time at the till at "Next" and she is aspiring to be fashion designer. Daniel is studying Drama and performing arts at college and works part time backstage at a theatre and is aspiring to be an actor. 

- Stacey, in her free time, enjoys watching fashion shows and shopping at a lot of designer shops to broaden her sense of fashion. Daniel likes to go to theatre productions and attend workshops in his free time.

Media Consumption:

Print- Stacey sometimes reads the fashion articles in the metro, but she prefers fashion magazines such as "Vogue" and "ELLE" Stacey reads these on her tablet. Daniel doesn't read newspapers often, but reads online reviews of plays on his laptop. 

Broadcast- Stacey likes Channels such as Sky Living where she can watch Britain's and America's Next Top Model and The Face UK and US. Daniel likes drama genre' programmes such as Boardwalk Empire and Downton Abbey. He also watches Sky Arts quite often to watch theatre. Both of them own a sky box. 

E-media: Stacey owns an iPhone 5C and Daniel owns the Samsung Galaxy Note 2. Stacey owns a second generation iPad and Daniel owns a dell laptop. Stacey visits websites like Fashion union and social networking sites like Facebook and Instagram where she posts pictures of fashion trends. Daniel looks up critic's websites on theatre performances such as "Timeout"



Young and Rubicam psychographic test

My test result was Status with my second one being Escape. I mainly agree with my test result as I believe that status is way to show how much a person has worked hard to get to the position they have. Although I agree with my first result being status, I don't completely agree with my second result being escape.