Ill Manors e-media homework

   Ill Manors Facebook page

• How many 'likes' has the Ill Manors film page had?

              31,578

• What is the top of the page promoting?

              Blu-Ray DVD of the film

• Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

 

Ill Manors' fans would be interested in finding out about Plan B's activities after the film ended.

Even after the film had ended, posting the music video would bring relevance to the film and may persuade people to re-watch the film.

Ill Manors' fans would be interested to see similar productions as they enjoy the particular genre of films that Ill Manors comes under.

A nomination for a well known award would be good publicity for the film an may attract new fans. It also establishes Plan B's success as an artist and a director due to the two nominations.

The magazine provides a similar genre of media like Ill Manors, in a different form,which fans would be interested in.

• Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

This promotes the film as it shows the high quality of the film as Ill Manors was shown at a well known film festival.

The film is portrayed positively as it is the guardian, a high brow newspaper, that is covering the release of two deleted scenes.

The post also promote Ill Manors positively as the Independent, another high brow newspaper, is interviewing Plan B.

• Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

• Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

• Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

• How did the institution use the Facebook page to promote the film's release in May/June 2012?

With Facebook, all activities with relevance to Ill Manors was posted on the page along with severe promotions of the DVD and the soundtrack. Also, it was even made clear what cinemas the film was showing at which rose the awareness of Ill Manors, heavily.



Ill Manors Twitter feed

• How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

Twitter allows the brand to be promoted to all those who followed. When fans retweet the brand's tweets, more people will be informed about the existence of Ill Manors which is very helpful for promotions.

• What hashtags are used on the Ill Manors Twitter feed?

#iLLManors, #PlayingWithFire,#BenDrew, #PlanB

• Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

Plan B, Ed Skrein and Riz Ahmed promote the film due to their high involvement in it (director and actors)

• How has the Ill Manors Twitter feed used pictures to help promote the film?

Pictures of people buying the DVD and people waiting in places such as HMV to meet the actors and director are used in twitter to help promote the film as it shows the rising popularity of the film which would further attract more fans.

• Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

The Tag London campaign helps target the right audience for the film as it shows the opinions projected in iconic places in London which will surely attract the attention of the right target audience as it is shocking to see graffiti on these iconic places.

• How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

Similarly to Facebook, all activities with relevance to Ill Manors was posted on the page but in addition to this, fans reactions and opinions are held with greater importance on the twitter page in comparison to the facebook page.

YouTube - planbuk channel

• How was the planbuk YouTube channel used to promote the Ill Manors film?

planbuk uploads many relevant clips to promote Ill Manors, especially by uploading behind the scenes footage which would not be shown in the cinema.

• Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

During the TEDx talk, Plan B displayed his music video from his you tube channel. Both the TEDX talk and the music video promotes the film as it shows how young people can go off the rails if they arent helped by people in the position to help them.

• What links to other social networking sites can you find on the planbuk channel homepage?

There are links to other social networking systems that Plan B uses such as Facebook, Twitter, Sound Cloud and Google+