Print platform: branding

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

Key conventions of a film poster are the reviews and ratings presented at the top which gives the audience quick sense of what to expect from the film. Also the names of the actors are shown. The fact that there aren't any well known actors creates the impression that the film will be more realistic and make it seem like the situations the actors experience, can happen to anyone.  The tag line "To control your life, you must control your manners" gives an idea of what the aims of the characters are.

What design features help identify the Ill Manors brand?

The dark colour scheme used shows the overall atmosphere of the film to be very dark. The clothing also adds to the concept of a street image that Plan B wants to portray. However, the characters' facial expressions, show a very mixed range of emotions which may slightly confuse the readers as to what the film is actually about.

What examples of synergy can you find with the broadcast platform or other print examples?

The poster has synergy with Plan B as an artist as it says "Plan B presents" instead of Ben Drew. As Plan B already has a large fanbase, relating the film with Plan B instead of Ben Drew gives great publicity for the film as well as encouraging some of Plan B's avid fans to watch the film whether they enjoy the particular genre or not.

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

Key conventions of the poster is the the large text used for the title, with the typography being very unique to express the film's beliefs. "Ill" is written very similar to estate buildings which is where many of the characters live and "Manors" is written in a sort of vomit-like font which shows the amount of respect they have for manors. The date is also presented in large font so the audience are fully aware of when the film will be released. The characters are presented clearly on the front of the poster and the positioning of the characters makes the audience aware as to who is the protagonist.

What design features help identify the Ill Manors brand?

The colour scheme is very iconic of the Ill Manors brand. The ground where "Manors" is situated looks like concrete which portrays the street concept the film is trying to promote. The clothing the characters are wearing is another aspect that adds to the street concept. The tagline "We are all products of our own environment" has a rather philosophical meaning which promotes Plan B as a director who wants express the realities that most people are unaware of.

What examples of synergy can you find with the broadcast platform or other print examples?

Synergy used is displaying the social networking sites that fans can like, follow ect in order to keep up to date with all relevant Ill Manors materials.This promotes the Ill Manors brand and creates more awareness of it.

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

Key conventions of the poster is the large typography of the film title. Also the film's tag line is placed very explicitly at the top of thThe age restriction is displayed on the poster but it is put in small typography in order to not draw too much attention to it. The cinema release date is also shown clearly to inform audience when they can watch the film. The 

What design features help identify the Ill Manors brand?

The bleak estates at the bottom helps identify with the Ill Manors brand along with Riz Ahmed vomiting on the estates to show the disgust Plan B has with society.

What examples of synergy can you find with the broadcast platform or other print examples?

Synergy used is displaying the social networking sites that fans can like, follow ect in order to keep up to date with all relevant Ill Manors materials. This promotes the Ill Manors brand and creates more awareness of it.