Ill Manors e-media : Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words.

The Ill Manors Tag London Campaign was created to bring awareness to the film and sound track by persuading twitter users to voice out their opinions on the UK. By including #illmanorsalbum in their tweet, fans were given an opportunity to listen to the tracks of the album before the official release date. Along with the #illmanorsalbum hashtag, Plan B's official account had a large number of mentions and the campaign itself received around 5000 entries; 300 of those tweets were selected to be re-created by graffiti artists and then projected around iconic places in London. The use of graffiti was very effective as, similarly to the subject of the tweets, shows the explicit imperfections of Britain.  

How does the Ill Manors Tag London campaign help to promote the film?

The campaign promotes the film as it brings more awareness to the film. Due to the increases in tweets and mentions on twitter, more people were able to find out about the film. The campaign also shows that the publics opinions on Britain are portrayed in the film, which shows the flaws in society with no one actively trying to alter it.

What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

The campaign links with almost all of Ill Manors' promotions, especially Plan B's interviews as these texts show Plan B's ideologies and views on society. Plan B always mentions his disapproval of young people not having a voice due to prejudice but the campaign portrays the voice that Plan B wanted people to have, through social networking systems. 

Why might user-generated campaigns like this be more successful than traditional media campaigns?

User generated campaigns are likely to be more successful that traditional media campaigns due to the huge advances in technology, which allows people to be heard on a much wider scale.

Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

• Target audience: 16-10
• Demographics & Psychographics: E (students) and Mainstreamers
• Links to: SBTV, promotes Ill Manors very casually as the language used and the way the interview with Plan B is presented is very relatable for young adults.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

• Target Audience: 30 - 50
• Demographics & Psychographics: ABC1 and Reformers
• Links to: TEDx talk, persuades adults with high positions in society to help kids rather than judge them.

#ILLMANORS INCLUSION NOT EXCLUSION.

• Target Audience: 18 - 30
• Demographics & Psychographics: C2DE and Mainstreamers
• Links to: Jonathan Ross interview, more casual environment causes Plan B's personality to show and Plan B's background is presented in a very relatable way

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

• Target Audience: 16 - 23
• Demographics & Psychographics: E(students) and Mainstreamers
• Links to: music video, the sort of rap will appeal to young people and have a larger impact due to it being relatable, similar to the music video

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

• Target Audience: 18 - 30
• Demographics & Psychographics: C1C2DE & Explorers
• Links to: Ill Manors film, shows the effects of the Cameron's Broken Britain