Audience focus group

Since our TV show will be shown on E4 our target audience would be 15-35 year olds but due to the supernatural, yet teen drama elements, our TV show may appeal to those of a younger age such as 15 to 25 year olds. Our Tv show may fit into the pyschograhic group of mainstreamers and explorers. This is because, currently, there are many mainstream TV shows that  are dramatic ad supernatural, which are similar traits of are TV show. Since our show is a supernatural drama, a very popular genre, it will attract mainstreamers. It will attract explorers as the explorers may be curious as to what the show is about due to the strange concept of people’s eyes changing colour. Our demographic group would largely be group E since students and casual workers, who are our target audience, are categorised under group E.

The focus group consisted of two other groups who fit our target age audience. From the discussion in the focus group, we were reminded that some of our settings such as alleyways  may be slightly dangerous to film in, and so, we decided not to show the entrance to the alleyway but fade the screen to black before we have the characters enter it . 

Also, at the time, we had not decided on a title, and we managed to get some useful input of what kind of titles would suit our production and what would not. After thinking about all the suggestions, we realised that something common with all the suggestions was that they included something to do with the eyes so we decided our title should have a meaning relating to the eyes. 

We were also advised that since the characters mainly consist of teenagers, we should make sure we include many teen colloquialisms and not shadow the age of the characters with the supernatural and dramatic themes. Initially, our script didn't have many colloquialisms, but after adding only a few, it instantly added some more personality and depth to the characters who had rather minor roles. 

The group thought that our overall idea was very unique and reminded us that if we wanted to make the eye colour change look significant and effective, we must pick contact lenses that stand out and look unnatural, so we decided to look for very brightly coloured contact lenses without pupils to enhance the supernatural atmosphere of the production.